By Jordan Mitchell
Your website is your digital home base. It's where every other channel — podcast, social, email — points back to. Getting this right matters.
Option 1: Template builders (Squarespace, Wix). Great for solo creators who need something live fast. Limited customization, but low maintenance.
Option 2: WordPress. The most flexible option for content-heavy sites. Requires more technical knowledge or a developer, but scales well.
Option 3: Custom build (Next.js, headless CMS). For brands that need performance, full design control, and a unique experience. Higher upfront investment, but the best long-term ROI.
The right choice depends on three things: your budget, your technical comfort, and your growth plans. A one-page site today might need to be a 20-page content hub in six months.
At AerialScope, we build custom sites for clients who want something that truly represents their brand — not a template with a logo swap. But we also guide clients toward simpler options when that's the right fit.